What’s in style? You might think that question only relates to clothing, music, trends and fashions. But the fact is, mitzvos are subject to the vagaries of style as well. Twenty years ago, kiruv was in high style. Many of today’s kiruv organizations were just beginning to make their mark on the map. Frum communities were noticing an incredible turn-around. Instead of watching the new generation drift away to college, suburbs and assimilation, they witnessed a steady return of secular men and women into their neighborhoods and shuls. People felt the excitement; just as the Navi had promised, the children were turning their parents’ hearts back to Hashem.

Today, kiruv is just as earth-shaking for those who experience it. Lives are changed, generations are founded, people who might have disappeared into spiritual oblivion not only attach themselves to Torah, but become rabbis, teachers, leaders, mothers and fathers who bring thousands of others to Torah as well.

But now, kiruv has entered the long, complex stage that is at least as much patience and persistence as it is miracles and inspiration. It may seem that everyone who could be saved has been saved. It might seem that, with all the resources that are available today, anyone with a little desire and curiosity can find his way back to Judaism. It may seem that the time has come to tend to other causes.

But think again! This is exactly the juncture at which your renewed dedication is most needed. Oorah willingly, joyfully performs the slow, hard work of bringing Jews to Torah, one by one, day by day. Our children don’t know about styles in tzedakah; they know about the thrill of experiencing a real Shabbos, the warmth of a caring rebbe, the joy of having a sukkah in their own back yard.

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